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Google Ads Measurement Certification — Information & Free Practice

US · Examination information

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Google Ads Measurement Certification

Provider
Skillshop
Format
Online certification assessment in English
Time limit
75 minutes
Passing score
80% or greater
Exam fee
No cost
Examination outline
  • Use performance measurement and audience solutions that power AI and improve data signals
  • Set up conversion tracking to effectively measure sales, app downloads/installs, and leads
  • Use Google Analytics with Google Ads to measure and optimize your marketing campaigns
  • Differentiate attribution, incrementality, and MMM solutions and choose the right solutions for your business goals
  • Harness the power of AI and use durable audience solutions including optimized targeting and Customer Match
Examination sources

Related license preparation

This examination may be required or accepted as an alternative, depending on the license and application pathway.