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Google Ads Measurement Certification — Requirements & Free Practice

US · License preparation

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Google Ads Measurement Certification

An individual Google certification recognizing proficiency with Google Ads measurement solutions, awarded with a badge after passing its assessment; training modules are optional.

Licensing authority: Google · Application information

Initial by examination
Google Ads Measurement Certification
Access
Use or create a Skillshop account and enroll in the English certification course. The course lists one certification Test and an associated Disclaimer HTML activity.
Assessment
80% or greater, 75 minutes. The timer cannot be paused; leaving expires the timer. Unsuccessful attempts or leaving require waiting one day to retry.
Award
Complete and pass the Measurement assessment; the certification and badge are awarded for passing it.
Boundary
Only the current English Measurement test. No institution or reserved-seat pathway is asserted by the retrieved public account-access policy.
Experience
Google recommends on-the-job Google Ads experience and familiarity with advertising concepts; this is not represented as an extra examination requirement.
Personal Validity
The personal product-area certification lasts one year and renewal requires retaking and passing the relevant assessment; this is not examination-version expiry.
Training
Remaining training modules are optional. Pre-survey gates the subsequent training modules, which may be taken in any order; post-survey access follows completion of the pre-survey and all optional modules.

Google Ads Measurement Certification

Provider
Skillshop
Format
Online certification assessment in English
Time limit
75 minutes
Passing score
80% or greater
Exam fee
No cost
Examination outline
  • Use performance measurement and audience solutions that power AI and improve data signals
  • Set up conversion tracking to effectively measure sales, app downloads/installs, and leads
  • Use Google Analytics with Google Ads to measure and optimize your marketing campaigns
  • Differentiate attribution, incrementality, and MMM solutions and choose the right solutions for your business goals
  • Harness the power of AI and use durable audience solutions including optimized targeting and Customer Match
Examination sources