Free Google Ads Measurement Certification Practice Questions

Sample Practice Questions

Try these 10 sample questions from the Google Ads Measurement Certification practice bank. Each includes the answer and explanation. Continue with the interactive practice above to review the full question set.

1. 1What does Google Ads cross-device conversion modeling account for?

   1. A.An ad interaction on one device followed by conversion on anotherCorrect answer: A
   2. B.Repeated conversions after a single interaction on the same device
   3. C.Multiple ad impressions that occur before a single device is used
   4. D.Conversions that occur before the first recorded ad interaction

   Explanation: Google states: "Cross-device conversions are modeled to account for users who start their journey on one device with an ad interaction, and complete the conversion on another." This directly identifies the applicable modeling behavior.

   Reference: Where Google uses conversion modeling — When conversions happen cross-device

2. 2A sales action is set to Every. One ad interaction is followed by three qualifying purchases for that action. How many conversions are counted?

   1. A.One
   2. B.ThreeCorrect answer: B
   3. C.Two
   4. D.Zero

   Explanation: Google states: "Google Ads counts every conversion (per tracked conversion action) that happens after an ad interaction." All three qualifying purchases count.

   Reference: About conversion counting options — Counting options

3. 3A linked Analytics property should publish its audiences to Ads and make app and web metrics available. Which two Data Manager settings should be enabled?

   1. A.Import audiences and import app and web metricsCorrect answer: A
   2. B.Import audiences only, leaving metrics import off
   3. C.Import app and web metrics only, leaving audience import off
   4. D.Leave both audiences and metrics import turned off

   Explanation: Google says: "Import Google Analytics audiences: Turn on the toggle to publish your Google Analytics audiences to the linked Google Ads account." It also says: "Import app and web metrics: Turn on the toggle to use Google Analytics app and web metrics to give you a more customer centric measurement of how users interact with your ads."

   Reference: [GA4] Product linking: Link Google Analytics 4 properties and Google Ads — Manage or unlink a Google Analytics property or a Firebase project from Google Ads

4. 4In Google Ads, which interaction receives conversion credit under last-click attribution?

   1. A.The last-clicked ad and its corresponding keywordCorrect answer: A
   2. B.The first-clicked ad and its corresponding keyword
   3. C.Every ad interaction in equal proportions
   4. D.Only the most expensive ad interaction

   Explanation: Google states: "Last click: Gives all credit for the conversion to the last-clicked ad and corresponding keyword." This identifies the relevant measurement method or condition.

   Reference: About attribution models — About the different attribution models

5. 5How are optional audience segments and keywords used in optimized targeting?

   1. A.As starting signals for finding effective targetingCorrect answer: A
   2. B.As strict limits on every eligible audience
   3. C.As exclusions from targeting rather than starting signals
   4. D.As signals used only to reach the advertiser's existing customers

   Explanation: Google states: "These signals are used as a starting point by our system to find the best-performing criteria to serve your ads on." This explains the relevant targeting behavior.

   Reference: Use optimized targeting — Use optimized targeting

6. 6What data does Google use to predict the value of a modeled conversion?

   1. A.Values assigned to past ad impressions
   2. B.Values from observed conversionsCorrect answer: B
   3. C.Budgets assigned to current campaigns
   4. D.Values from unconverted ad interactions

   Explanation: Google states: "For conversion values, we use the values from your observed conversions to predict the value of a modeled conversion." This directly identifies the applicable modeling behavior.

   Reference: Where Google uses conversion modeling — When conversions happen cross-device

7. 7A lead advertiser tracks two lead types as separate actions, each set to One. One ad click leads to four qualifying submissions for the first action and three for the second. How many conversions are counted?

   1. A.Seven
   2. B.One
   3. C.TwoCorrect answer: C
   4. D.Four

   Explanation: Google explains: "using one conversion will show you 2 conversions: one for each conversion action." Each of the two lead actions counts once.

   Reference: About conversion counting options — Counting options

8. 8What permissions does a Google account need to link an Analytics property to Google Ads from Analytics?

   1. A.Analytics administrator or editor and Google Ads administrative accessCorrect answer: A
   2. B.Analytics viewer and Google Ads standard access
   3. C.Analytics analyst and Google Ads read-only access
   4. D.Analytics viewer and Google Ads billing-only access

   Explanation: Google states: "In Google Analytics, you must be an administrator or editor to the property that you want to link. In Google Ads, the Google account needs administrative access." This explains the applicable linking or reporting behavior.

   Reference: Connect Google Ads to Google Analytics — Before you begin

9. 9What information does data-driven attribution use to distribute credit for a conversion action?

   1. A.Past data for that conversion action across the pathCorrect answer: A
   2. B.Only the final click on each conversion path
   3. C.A fixed equal share assigned to every interaction
   4. D.Only the first click on each conversion path

   Explanation: Google states: "Data-driven: Distributes credit for the conversion based on your past data for this conversion action." This identifies the relevant measurement method or condition.

   Reference: About attribution models — About the different attribution models

10. 10What can optimized targeting do if it finds better-performing traffic outside the supplied signals?

    1. A.Reduce or stop serving traffic on the supplied signalsCorrect answer: A
    2. B.Serve only the supplied signals regardless of performance
    3. C.Keep all traffic on the supplied signals at a fixed share
    4. D.Use supplied signals as mandatory exclusions from delivery

    Explanation: Google states: "Optimized targeting may reduce or stop serving traffic on your signals if it finds better performing traffic elsewhere." This explains the relevant targeting behavior.

    Reference: Use optimized targeting — Use optimized targeting