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Salesforce Certified Marketing Cloud Engagement Specialist Exam — Information & Free Practice

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Salesforce Certified Marketing Cloud Engagement Specialist Exam

Provider
Salesforce; Pearson online or testing-center delivery
Format
Proctored multiple-choice; no hard-copy or online reference materials
Exam questions
Total questions: 60–65; Scored questions: 60; Unscored questions: 0–5; The total includes the scored and unscored questions.
Time limit
90 minutes
Passing score
67%
Exam fee
US$200 registration; US$100 retake; plus applicable taxes
Examination outline
  • Email Marketing Best Practices (10%)
    • Evaluate email marketing elements and techniques for effective emails and programs
    • Differentiate email elements affecting message deliverability
    • Subscriber acquisition and retention methodologies
  • Content Creation and Delivery (24%)
    • Recommend Marketing Cloud tools for the desired email sending process
    • Create and customize email messages for customer needs
    • Configure send settings for customer requirements
    • Organize and manage email campaign content
  • Marketing Automation (26%)
    • Recommend an appropriate marketing automation solution
    • Build an appropriate Automation Studio solution
    • Build an appropriate Journey Builder solution
  • Subscriber and Data Management (26%)
    • Set up Data Extensions for desired output requirements
    • Determine data import methods for business requirements
    • Configure segmentation tools to model subscribers and data
    • Troubleshoot send discrepancy based on subscriber preference management
  • Insights and Analytics (14%)
    • Explain available email campaign metrics and meanings
    • Analyze email campaign performance results
    • Configure and run ad hoc and automated Marketing Cloud reports
    • Recommend an Einstein product to analyze campaign effectiveness
Examination sources

Related license preparation

This examination may be required or accepted as an alternative, depending on the license and application pathway.