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Salesforce Certified Marketing Cloud Engagement Consultant Exam — Information & Free Practice

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Salesforce Certified Marketing Cloud Engagement Consultant Exam

Provider
Salesforce; appointment delivery through Pearson VUE or Pearson OnVUE
Format
Proctored multiple-choice/multiple-select examination; no hard-copy or online reference materials
Exam questions
Total questions: 60–65; Scored questions: 60; Unscored questions: 0–5; The total includes the scored and unscored questions.
Time limit
105 minutes
Passing score
67%
Exam fee
US$200 plus applicable taxes; retake US$100 plus applicable taxes
Examination outline
  • Discovery and Architecture (16%)
    • Additional information for solution design
    • Requirements for data and segmentation strategy
    • Customer skills, ease of use and maintenance
  • Integration (20%)
    • Marketing Cloud Connect features, viability and troubleshooting
    • Data models for personalized messaging and content
    • Extension products for customer requirements
  • Account Configuration (12%)
    • Account hierarchy
    • Reply Mail Management issues
    • Sender Authentication Package and business units
    • Mobile Studio features and troubleshooting
  • Automation (20%)
    • Automation types and activities
    • Complex Journey Builder and Automation Studio automations
  • Data Modeling and Management (21%)
    • Standard reports, data views and tracking extracts
    • Marketing Cloud data objects
    • Contact identity and data model implications
  • Messaging (11%)
    • Individualized message content
    • Messaging options
Examination sources

Related license preparation

This examination may be required or accepted as an alternative, depending on the license and application pathway.