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Salesforce Certified Marketing Cloud Engagement Consultant — Requirements & Free Practice

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Salesforce Certified Marketing Cloud Engagement Consultant

Salesforce professional certification for consultants who configure Marketing Cloud Engagement solutions and design multi-channel campaigns to meet customer requirements.

Licensing authority: Salesforce

Initial by examination
Salesforce Certified Marketing Cloud Engagement Consultant Exam
Eligibility
The prerequisite credential must be earned before registration; it is an existing qualification condition, not an alternative to the consultant examination.
Examination Rules
Passing score 67%; no hard-copy or online reference materials; accept the Salesforce Certification Program Agreement and Code of Conduct at the examination.
Prerequisite Credential
Salesforce Certified Marketing Cloud Engagement Administrator
Recommended Experience
At least six months of implementation experience and/or at least five implementation projects is recommended preparation, together with training and self-study; it is not stated as a separate mandatory credential.
Recommended Not Required
["Salesforce Certified Marketing Cloud Email Specialist","Salesforce Certified Marketing Cloud Developer"]
Scheduling
Log in to Trailhead Academy, choose the exam and either Pearson OnVUE online proctoring or a Pearson VUE testing center, then select an available appointment and complete checkout. Confirm ID requirements; online candidates must review technical requirements and run the system test. Testing-center ID must match the booking.

Salesforce Certified Marketing Cloud Engagement Consultant Exam

Provider
Salesforce; appointment delivery through Pearson VUE or Pearson OnVUE
Format
Proctored multiple-choice/multiple-select examination; no hard-copy or online reference materials
Exam questions
Total questions: 60–65; Scored questions: 60; Unscored questions: 0–5; The total includes the scored and unscored questions.
Time limit
105 minutes
Passing score
67%
Exam fee
US$200 plus applicable taxes; retake US$100 plus applicable taxes
Examination outline
  • Discovery and Architecture (16%)
    • Additional information for solution design
    • Requirements for data and segmentation strategy
    • Customer skills, ease of use and maintenance
  • Integration (20%)
    • Marketing Cloud Connect features, viability and troubleshooting
    • Data models for personalized messaging and content
    • Extension products for customer requirements
  • Account Configuration (12%)
    • Account hierarchy
    • Reply Mail Management issues
    • Sender Authentication Package and business units
    • Mobile Studio features and troubleshooting
  • Automation (20%)
    • Automation types and activities
    • Complex Journey Builder and Automation Studio automations
  • Data Modeling and Management (21%)
    • Standard reports, data views and tracking extracts
    • Marketing Cloud data objects
    • Contact identity and data model implications
  • Messaging (11%)
    • Individualized message content
    • Messaging options
Examination sources