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Salesforce Certified Marketing Cloud Engagement Administrator Exam — Information & Free Practice

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Salesforce Certified Marketing Cloud Engagement Administrator Exam

Provider
Salesforce; delivered through Pearson VUE / Pearson OnVUE
Format
Proctored multiple-choice examination at a testing center or online; no hard-copy or online reference materials.
Exam questions
Total questions: 60–65; Scored questions: 60; Unscored questions: 0–5; The total includes the scored and unscored questions.
Time limit
105 minutes
Passing score
67%
Exam fee
US$200 registration; US$100 retake; applicable taxes additional.
Examination outline
  • Digital Marketing Proficiency (13%)
    • Describe governance and compliance in relation to digital marketing.
    • Recognize security best practices for data, permissions, and PII.
    • Describe Marketing Cloud product inventory and product offerings.
  • Subscriber Data Management (18%)
    • Given a scenario, describe the contact model.
    • Given a scenario, evaluate data quality.
    • Explain preference and profile center concepts.
  • Setup (38%)
    • Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
    • Given a scenario, determine how to configure integrations.
    • Describe the features in Setup Home.
    • Describe Marketing Cloud extension products.
  • Channel Management (16%)
    • Given a scenario, describe the configuration of Mobile Studio.
    • Given a scenario, describe the configuration of Email Studio.
    • Given a scenario, describe the configuration of Advertising Studio.
    • Explain the concepts and typical use cases of Journey Builder.
  • Maintenance (15%)
    • Given a scenario, describe solutions for data extraction and report generation.
    • Given a scenario, monitor a Marketing Cloud account and provide system availability.
    • Given a scenario, evaluate benefits of additional Marketing Cloud products.
Examination sources

Related license preparation

This examination may be required or accepted as an alternative, depending on the license and application pathway.