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Salesforce Certified Marketing Cloud Engagement Administrator — Requirements & Free Practice

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Salesforce Certified Marketing Cloud Engagement Administrator

Salesforce certification for administrators configuring Marketing Cloud products, managing subscriber data and troubleshooting account configuration and user requests.

Licensing authority: Salesforce · Application information

Initial by examination
Salesforce Certified Marketing Cloud Engagement Administrator Exam
Applicability
The current certification catalog links Get Exam Guide to the guide explicitly aligning questions to Winter '25; neither source publishes an effective start or retirement date. The catalog's 60-question summary does not state an inclusive total and does not contradict the guide's additional unscored-item explanation.
Exam Conditions
No hard-copy or online reference materials; review and accept the Salesforce Certification Program Agreement and Code of Conduct at the beginning of the exam.
Identification
Confirm ID requirements; at a testing center bring ID and ensure the booking name matches exactly.
Language
English is explicitly offered in the current certification catalog entry.
Online Delivery
Review Windows/Mac technical requirements and run the Pearson VUE system test before registration.
Prerequisite
None; no prerequisite credential or additional examination is listed for this certification.
Recommended Experience
The guide recommends 3 to 6 months administering a Marketing Cloud instance and prior digital-marketing experience; this is audience guidance, not an additional prerequisite examination.
Scheduling
Appointments are selected through Trailhead Academy: online Pearson OnVUE or an onsite Pearson VUE testing center, subject to available date/time and location. No fixed application window is stated.

Salesforce Certified Marketing Cloud Engagement Administrator Exam

Provider
Salesforce; delivered through Pearson VUE / Pearson OnVUE
Format
Proctored multiple-choice examination at a testing center or online; no hard-copy or online reference materials.
Exam questions
Total questions: 60–65; Scored questions: 60; Unscored questions: 0–5; The total includes the scored and unscored questions.
Time limit
105 minutes
Passing score
67%
Exam fee
US$200 registration; US$100 retake; applicable taxes additional.
Examination outline
  • Digital Marketing Proficiency (13%)
    • Describe governance and compliance in relation to digital marketing.
    • Recognize security best practices for data, permissions, and PII.
    • Describe Marketing Cloud product inventory and product offerings.
  • Subscriber Data Management (18%)
    • Given a scenario, describe the contact model.
    • Given a scenario, evaluate data quality.
    • Explain preference and profile center concepts.
  • Setup (38%)
    • Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
    • Given a scenario, determine how to configure integrations.
    • Describe the features in Setup Home.
    • Describe Marketing Cloud extension products.
  • Channel Management (16%)
    • Given a scenario, describe the configuration of Mobile Studio.
    • Given a scenario, describe the configuration of Email Studio.
    • Given a scenario, describe the configuration of Advertising Studio.
    • Explain the concepts and typical use cases of Journey Builder.
  • Maintenance (15%)
    • Given a scenario, describe solutions for data extraction and report generation.
    • Given a scenario, monitor a Marketing Cloud account and provide system availability.
    • Given a scenario, evaluate benefits of additional Marketing Cloud products.
Examination sources