Free HubSpot Academy Content Marketing Certification exam Practice Questions

Sample Practice Questions

Try these 10 sample questions from the HubSpot Academy Content Marketing Certification exam practice bank. Each includes the answer and explanation. Continue with the interactive practice above to review the full question set.

1. 1A marketer wants to structure a business story using the inside-out order of the Golden Circle described in the course. Which order should the story follow?

   1. A.What, how, why
   2. B.How, what, why
   3. C.Why, how, whatCorrect answer: C
   4. D.What, why, how

   Explanation: The lesson explains that inside-out communicators "start with the why and only then do they move on to talk about the how and what portions of what they do." The sequence starts with purpose and proceeds to how and what.

   Reference: Transcript: The Power of Storytelling — Video 2, Golden Circle

2. 2A small content team needs software whose primary function is to let nondevelopers edit and publish website pages. Which category best fits that need?

   1. A.Customer relationship management system
   2. B.Content management systemCorrect answer: B
   3. C.Web analytics reporting platform
   4. D.Project management platform

   Explanation: The source says, "CMS stands for content management system, and it’s software that makes it easy for non-developers to manage, publish, and edit digital content, particularly on websites." This is the team's primary requirement.

   Reference: CRM vs. CMS: The Differences and How to Use Both for Your Business — What is a CMS?

3. 3A marketer is mapping content for a prospective customer who has identified a problem and is researching different approaches to solve it. Which customer-journey stage best describes this prospect?

   1. A.Awareness
   2. B.ConsiderationCorrect answer: B
   3. C.Decision
   4. D.Retention

   Explanation: The course describes a consideration-stage prospect as "committed to researching and understanding all available approaches and methods to solving their problem or opportunity." That matches the prospect researching different approaches.

   Reference: Transcript: Building a Content Creation Framework — Video 2, conceptualizing content for the buyer's journey

4. 4A blogger reviews the research cited in the course on headline lengths and shares on a microblogging service. What was the lower endpoint of the word-count range associated with the most shares in that study?

   1. A.8 wordsCorrect answer: A
   2. B.11 words
   3. C.12 words
   4. D.14 words

   Explanation: The course reports, "Headlines between 8 and 12 words are shared most often on Twitter." The lower endpoint of that reported interval is 8 words; the finding is an observed study result, not a guarantee about any individual headline.

   Reference: Transcript: Creating Quality Blog Content That Your Audience Loves to Read — Video 2, creating a title, reported headline research

5. 5A mature blog team screens existing posts for what the historical-optimization lesson calls page-one potential. Assume ten organic results per results page. Which current position fits the lesson's definition?

   1. A.Position 6
   2. B.Position 16Correct answer: B
   3. C.Position 36
   4. D.Position 46

   Explanation: The lesson defines page-one potential as "posts that rank on page two or three of search results already and could be pushed to page one with an update." With ten results per page, position 16 is on page two; the other positions are on pages one, four, and five.

   Reference: Transcript: How HubSpot Uses Blogging to Rank #1 on Google — Video 6, historical optimization and page-one potential

6. 6A team spends $240 creating an original article and $80 each to adapt it into three videos. Treat the article and each video as separate deliverables. What is the average production cost per deliverable?

   1. A.$80 per deliverable
   2. B.$120 per deliverableCorrect answer: B
   3. C.$160 per deliverable
   4. D.$240 per deliverable

   Explanation: The lesson describes repurposing as "transforming the messaging of a blog post into a video." The team spends $240 + 3 × $80 = $480 on four deliverables, so the average is $480 ÷ 4 = $120 per deliverable.

   Reference: Content Marketing Lesson: Extending the Value of Your Content Through Repurposing — Lesson overview

7. 7A marketer is connecting a detailed supporting article to its topic cluster. Following the publisher's cluster model, which page should the article link to as its organizing hub?

   1. A.Pillar pageCorrect answer: A
   2. B.Cluster page
   3. C.Landing page
   4. D.Archive page

   Explanation: The source states that "Internal links connect every cluster page back to the pillar". The detailed article therefore links to the central pillar page for its cluster.

   Reference: Topic Clusters: The Next Evolution of SEO — What are topic clusters?

8. 8A guest author wants to measure inbound links to the author's own website. Which link belongs in that count?

   1. A.A link from the publisher's site to the author's siteCorrect answer: A
   2. B.A link from the author's site to the publisher's site
   3. C.A link between two pages on the author's own site
   4. D.A link between two pages on the publisher's site

   Explanation: The lesson defines "An inbound link" as "a link coming from another site to your own website." The publisher-to-author link has that direction.

   Reference: Transcript: Building a Guest Blogging Strategy Powered by SEO — Video 1, inbound links

9. 9A marketer wants a paid campaign's audience selection to depend on whether someone has previously visited the company's website. Which targeting approach is defined by that prior interaction?

   1. A.RemarketingCorrect answer: A
   2. B.Geographic targeting
   3. C.Demographic targeting
   4. D.Contextual targeting

   Explanation: The lesson says, "Remarketing allows you to use Google’s advertising platform to target ads to a specific audience who have visited your website before." That audience matches the campaign goal.

   Reference: Transcript: How to Effectively Promote Content — Video 3, paid promotion: remarketing

10. 10A paid content campaign spends $480 and produces 4,800 impressions, 48 clicks, 24 new leads, and 12 customers. What is its advertising cost per acquired lead?

    1. A.$0.10
    2. B.$10.00
    3. C.$20.00Correct answer: C
    4. D.$40.00

    Explanation: The course describes cost per acquisition as "how much you are paying to acquire a new lead." Divide $480 by 24 leads to obtain $20 per lead.

    Reference: Transcript: Measuring and Analyzing Content — Video 3, paid metrics to track