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HubSpot Academy Content Marketing Certification exam — Information & Free Practice

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About HubSpot Academy Content Marketing Certification exam

HubSpot Academy Content Marketing Certification exam · US

Key exam facts

Provider
HubSpot Academy
Format
Online, automatically scored answers; complete the final examination in one sitting.
Exam fee
Free certification course and free HubSpot Academy account.

Topics covered

  • The Power of Storytelling

    • Why your business needs a story
    • What do you need to tell a great story?

  • Building a Content Creation Framework

    • Why your business needs a framework for creating content
    • How to build a content creation framework
    • What resources will you need to create meaningful content?

  • Planning a Long-Term Content Strategy

    • Why long-term content planning is important
    • How to build a long-term content plan
    • How to work with influencers to improve your content strategy efforts

  • Generating Ideas for Meaningful Content Creation

    • Why you need a process to generate ideas for content creation
    • Where do ideas come from?
    • How do you generate ideas for content creation?

  • Creating Blog Content Your Audience Loves to Read and Share

    • Why blog post structure matters
    • How to choose a topic and a title for a blog post
    • How to create and structure a blog post
    • How to optimize a blog post
    • What are some effective blog writing tips?

  • How HubSpot Uses Blogging to Rank #1 on Google

    • Building topical relevance
    • Optimizing featured snippets
    • Why is historical optimization a key SEO play?
    • How to get started with historical optimization

  • Extending the Value out of Your Content Through Repurposing

    • The benefits of repurposing content
    • How do you republish content?
    • How do you repurpose content?

  • Creating Topic Clusters and Pillar Pages

    • Why are topic clusters important?
    • How do you create an effective topic cluster?
    • How do you create an effective pillar page?
    • How to optimize and grow your pillar pages over time

  • How to Create a Successful Video Marketing Strategy

    • Why should you create engaging videos?
    • How to use video throughout the inbound methodology
    • Tips for getting started with video marketing

  • Building a Guest Blogging Strategy Powered by SEO

    • Why is guest blogging a critical piece of your blogging strategy?
    • How to create a guest blogging strategy
    • How to find guest blogging opportunities
    • How to secure a guest blogging spot

  • How to Effectively Promote Content

    • Building a promotion plan
    • Promoting content organically
    • Supplementing organic efforts with paid promotion
    • Improving your content promotion

  • Measuring and Analyzing Your Content

    • Identifying and setting goals
    • Organic metrics to track
    • Paid metrics to track
    • Tracking conversions with attribution models
    • Communicating content performance

How to prepare

Work through the topics, read the explanation after each answer, and revisit the areas where you miss questions. Use the official outline and reference materials below to guide your study.

These independent practice questions are not actual exam items and do not guarantee a passing result.

Frequently asked questions

What is the exam format?

Online, automatically scored answers; complete the final examination in one sitting.

How much does the exam cost?

Free certification course and free HubSpot Academy account.

Official sources and references

Confirm current exam arrangements with the exam provider.