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Adobe Analytics Architect Master — Requirements & Free Practice

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Adobe Analytics Architect Master

Adobe certification of individual Adobe Analytics architect competency, awarded by passing its proctored certification examination.

Licensing authority: Adobe · Application information

Initial by examination
Adobe Analytics Architect Master
Applicability
The current official Analytics overview and current public Architect certification page identify this exam and initial award process at the evaluation date. No official start or expiry date for this program or exam version is published in the reviewed sources; null date boundaries do not assert historical applicability. No other current Architect replacement is identified in the official overview.
Appointments
Use the Certification Catalog Manage exam flow, obtain a matching voucher if needed, then choose the appointment date and time. Scheduling is available up to 60 days ahead; accommodations may be requested up to 7 days before the appointment. Retaking this same exam after a first failure requires at least 24 hours; after a second or subsequent failure it requires 15 calendar days. Each attempt incurs a separate exam fee.
Award
Pass the AD0-E207 certification examination; practice tests and training are not substitutes.
Delivery
Online proctored with camera access; comply with the current workspace, computer/system-test and exam-conduct instructions on the official examination page. The separate Captivate/ColdFusion open-book exception does not apply to Analytics.
Experience
The page recommends 3-4 years designing Adobe Analytics architecture, data layer specifications and tag management, basic JavaScript, and familiarity with web analytics, Experience Cloud, tag management, CMS, browser developer tools, optimization tools and code editors; these appear under Minimum experience recommended, not as a required prior certification.
Identification
Profile legal name must match government ID; name updates require a support ticket at least 72 hours ahead. Government ID must be accessible; digital copies are not allowed; non-Western characters are allowed.
Rescheduling
Candidates must change appointments themselves at least 24 hours before the appointment. Cancellation inside the 24-hour window forfeits the voucher. Rescheduled dates cannot exceed voucher expiry, and retiring examinations cannot be rescheduled.
Training
Training is expressly not required before the certification exam.

Adobe Analytics Architect Master

Provider
Adobe; online proctored delivery by Excelsoft easyProctor
Format
Online proctored (requires camera access); English; answers to scored questions determine the result.
Exam questions
Unscored questions: 0–10; The total includes the scored and unscored questions.
Time limit
1 hour 40 mins
Passing score
33/50
Exam fee
$225 (global) / $150 (India)
Examination outline
  • Discovery (18%)
    • Demonstrate ability to audit sites
    • Investigate client needs to build business requirements
    • Given a scenario, create a measurement framework
  • Solution design (54%)
    • Translate business requirements into variables and metrics
    • Demonstrate ability to manage report suites settings
    • Given a scenario, recommend the best methods for collecting data
    • Write technical specifications for tagging engineers
    • Write technical specifications for site developers
    • Create Experience Cloud users/groups
  • Post implementation (28%)
    • Given a set of requirements, validate tracking through browser developer tools and Adobe reports
    • Apply procedural concepts to manage data extraction and relationships
    • Evaluate data privacy requirements to establish a data governance model
    • Given a scenario, manage data sources and connectors
    • Configure necessary segments and calculated metrics to answer business requirements
Examination sources