CLEP Principles of Marketing — Information & Free Practice
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CLEP Principles of Marketing
- Provider
- College Board CLEP; test-center or remote-proctored delivery of the same examination
- Format
- Internet-based examination, primarily multiple-choice questions
- Time limit
- 90 minutes
Examination outline
The authority publishes percentage ranges for each content area. The practice percentages below use the midpoint of each range, normalized to 100%; they are not exact percentages published by the authority. Practice question counts may differ slightly because of rounding.
Role of Marketing in Society — Official range: 8–13% (Practice allocation: 10.45%)
- Ethics
- Nonprofit marketing
- International marketing
Role of Marketing in an Organization — Official range: 17–24% (Practice allocation: 20.4%)
- Marketing concept
- Marketing strategy
- Marketing environment
- Marketing decision system
Target Marketing — Official range: 22–27% (Practice allocation: 24.38%)
- Consumer behavior
- Segmentation
- Positioning
- Business-to-business markets
Marketing Mix — Official range: 40–50% (Practice allocation: 44.78%)
- Product and service management
- Branding
- Pricing policies
- Distribution channels and logistics
- Integrated marketing communications/promotion
- Marketing application in e-commerce
Examination sources
- Principles of Marketing examination page
Knowledge and Skills Required, complete four-section outline
- CLEP Principles of Marketing official resource guide
p. 2, Knowledge and Skills Required
- Practice Questions and Examination Guides
CLEP Exam Resource Guides and Sample Questions, introductory statement and Principles of Marketing download
- Principles of Marketing examination page
Overview, question count and testing time
- Information for Test Takers
p. 9, What Your CLEP Score Means, calculations 1 and 2
- Information for Test Takers
p. 4, Exam Descriptions, format
- Find a Test Center and Schedule Your Test
Instructions, Contact the test center to schedule your exam
- Find a Test Center and Schedule Your Test
Instructions, test center types
- CLEP Exam Eligibility Requirements
Eligibility and Who Can't Take a CLEP Exam
- CLEP Exam Eligibility Requirements
Who Can't Take a CLEP Exam, prohibited preparation activities
- Information for Test Takers
p. 3, Repeating Exams
- CLEP Exam Eligibility Requirements
Remote-proctoring eligibility
- CLEP Exam Eligibility Requirements
Remote-proctoring location and alternative test-center eligibility