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Adobe Marketo Engage Architect Master — Information & Free Practice

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Adobe Marketo Engage Architect Master

Format
English; online proctored (requires camera access)
Exam questions
Unscored questions: 0–10; The total includes the scored and unscored questions.
Time limit
240 mins
Passing score
35/50
Exam fee
$225 (global) / $150 (India)
Examination outline
  • Project Leadership and Change Management (10%)
    • Identify case-study stakeholders
    • Recommend project boundaries, budget, resources and scope
    • Determine process-change enablement needs and rollout plan
    • Recommend audit priorities and timeline
  • Marketo Data Architecture Design (18%)
    • Evaluate requirements and impact of new instance technology
    • Identify integration types and applications
    • Evaluate campaign-level data capture requests
  • Marketo Campaign Architecture Design (28%)
    • Recommend lead qualification and lifecycle design
    • Review existing implementation and provide findings
    • Identify scoring mechanisms for business needs
    • Recommend actions to scale campaign execution
    • Outline operational lead routing
    • Outline person lifecycle stages affected by proposed changes
    • Appraise requirements and recommend campaign logic
  • Reporting and Attribution (20%)
    • Recommend reporting for online advertising, organic social or content
    • Validate lifecycle-change tracking in Marketo reports
    • Track multi-channel attribution to evaluate ROI
    • Describe benefits and drawbacks of attribution models
    • Describe reporting effects of channels, programs and tags
  • Advanced Marketo Governance (24%)
    • Improve management or governance
    • Recommend an efficient data schema
    • Maintain PII integrity, privacy and compliance
    • Improve user management
    • Assess risk and recommend security for assets and integrations
    • Determine when workspaces and partitions apply
Examination sources

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This examination may be required or accepted as an alternative, depending on the license and application pathway.