Free Google Analytics Certification Exam Practice Questions

Sample Practice Questions

Try these 10 sample questions from the Google Analytics Certification Exam practice bank. Each includes the answer and explanation. Continue with the interactive practice above to review the full question set.

1. 1Which roles determine a user's actual access level to a Google Analytics property?

   1. A.Only the role directly assigned at the property
   2. B.The combined direct and inherited effective rolesCorrect answer: B
   3. C.Only the role inherited from the account
   4. D.The least privileged role in the account

   Explanation: "Effective roles are the combination of direct roles and roles inherited from other resources, such as a user group or an account that includes the current property. Effective roles determine a user’s actual access level." Direct and inherited roles together determine actual access.

   Reference: Roles — Roles, direct and effective roles

2. 2Which Analytics workspace is intended for evaluating attribution models and media-spend ROI across channels?

   1. A.Reports
   2. B.AdvertisingCorrect answer: B
   3. C.Admin
   4. D.Explore

   Explanation: "Advertising: Get a better understanding of the ROI of your media spend across all channels, make informed decisions about budget allocation, and evaluate attribution models." Advertising brings these analyses together.

   Reference: Find your way around Analytics — Navigate to reports, explorations, advertising, and admin

3. 3A key event fires five times in one session and uses Once per session counting. How many key events does Analytics count?

   1. A.OneCorrect answer: A
   2. B.Two
   3. C.Four
   4. D.Five

   Explanation: "For Once per session, Google Analytics counts one key event." The session method counts one even when that event fires five times.

   Reference: Change the counting method of key events — About counting methods, example

4. 4Under paid and organic last click, a path is Display → Social → Paid Search → Direct. Which channel receives credit?

   1. A.Display
   2. B.Social
   3. C.Paid SearchCorrect answer: C
   4. D.Direct

   Explanation: "Display > Social > Paid Search > Direct → 100% to Paid Search" Direct is ignored when an earlier eligible non-direct touchpoint exists.

   Reference: Get started with attribution — Paid and organic last click, examples

5. 5A property uses the Health industry category. What does Google state about user-provided data collection for this property?

   1. A.The feature is not available for the propertyCorrect answer: A
   2. B.The feature is available only through Measurement Protocol
   3. C.The feature is available only through the Google tag
   4. D.The feature is available only after linking Google Ads

   Explanation: "This feature is not available for properties in the “Health” industry category." Google identifies the Health category as unavailable for this feature.

   Reference: User-provided data collection — Overview

6. 6After a user property is set in Google Analytics, which events can receive that property?

   1. A.Future events for that user, including future sessionsCorrect answer: A
   2. B.Only events from sessions before the property was set
   3. C.All earlier and future events for every user
   4. D.Only the event that first set the user property

   Explanation: "Once the user property is set, it will be applied to all future events for that user (including in future sessions). The user property will not apply to events that happened before the user property was set." The property applies prospectively for the same user.

   Reference: Collect data about your users — Set user properties

7. 7What is the structure of an overview report in Google Analytics?

   1. A.Summary cards drawing from other reportsCorrect answer: A
   2. B.A table listing every raw event
   3. C.A sequence of exploration tabs
   4. D.A single funnel of ordered events

   Explanation: "An overview report is a type of report in Google Analytics that summarizes data about a topic. It consists of summary cards, each of which displays information found in another report." The cards summarize data found in other reports.

   Reference: About overview reports — About overview reports

8. 8A marketer changes a key event's counting method today. Which data does the change affect?

   1. A.Only future key eventsCorrect answer: A
   2. B.Only key events already recorded
   3. C.All past and future key events
   4. D.Only events from the prior session

   Explanation: "Any changes to the counting method apply to future key events only, and won't apply to a key event's past data." Historical counts are not recalculated.

   Reference: Change the counting method of key events — Change the counting method

9. 9Under Google paid channels last click, what happens if there is no Google Ads click in the path?

   1. A.Paid and organic last clickCorrect answer: A
   2. B.Data-driven attribution
   3. C.First-click attribution
   4. D.Equal credit across all touchpoints

   Explanation: "If there is no Google Ads click in the path, as in Example 6, the attribution model falls back to Paid and organic last click." The fallback uses the paid and organic last-click rule.

   Reference: Get started with attribution — Google paid channels last click

10. 10A team sends user-provided data through Measurement Protocol. What must it do before sending the data to Google?

    1. A.Hash the data with SHA256Correct answer: A
    2. B.Encode the data using Base64 only
    3. C.Send unhashed data and rely on automatic hashing
    4. D.Replace all fields with audience names

    Explanation: "If you implement user-provided data collection through Measurement Protocol, you must use SHA256 to hash the data before sending it to Google." The Measurement Protocol requirement differs from the website collection options.

    Reference: User-provided data collection — Overview