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Google Analytics Certification — Requirements & Free Practice

US · License preparation

100 free questions · Answer explanations · No signup required

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Google Analytics Certification

Individual Google Analytics proficiency certification earned by passing the required Skillshop certification assessment.

Licensing authority: Google · Application information

Initial by examination
Google Analytics Certification Exam
Account
A Skillshop account using an email address associated with a Google account is required; set profile language to filter learning content and assessments.
Applicability
Current offering inspected on 2026-10-28. Official start and retirement dates are unpublished in these sources and remain null; the annual course title is not an effective or expiration date.
Assessment
Passing the certification assessment earns the certification. The applicable platform FAQ describes answer-score assessment passing (80% or greater depending on the assessment); no exam-specific numeric pass mark, time limit or question count is inferred.
Award Validity
Unless otherwise stated on the issued certificate, certification is valid one year. Already-certified candidates may retake only within the recertification eligibility period beginning 30 days before certificate expiration.
Delivery
Enroll in the online Skillshop offering and select default English; English UK is not a second selected exam version.
Evidence Boundary
No additional required examination, practical performance or writing submission is specified in the inspected current required-section list. Recommended course completion is not converted into a mandatory credential prerequisite. No institutional seat or appointment requirement is asserted; signed-in assessment instructions were not accessed by creating an account or starting a test.
Retakes
Unlimited attempts, with a 24-hour wait after a failed attempt under the applicable FAQ.
Training
The four training sections are Recommended. Section 5, Pass the Assessment and Earn a Certification, is Required and contains a Disclaimer HTML activity and one Google Analytics Certification Exam Test activity.

Google Analytics Certification Exam

Provider
Google / Skillshop
Format
Online Skillshop certification test; default English. Public activity type is Test; specific item formats are not stated in the inspected public offering.
Exam fee
Skillshop is available at no cost.
Examination outline
  • Configure and manage a Google Analytics property
  • Navigate the core reporting workspaces
  • Translate business objectives into measurable actions
  • Derive critical insights from data
  • Activate data for strategic advantage
Examination sources