CIM Level 6 Specialist Award in SEO and Paid Search Management — Information & Free Practice
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About CIM Level 6 Specialist Award in SEO and Paid Search Management
CIM Level 6 Specialist Award in SEO and Paid Search Management · GB
Key exam facts
- Provider
- The Chartered Institute of Marketing (CIM), qualification and assessment provider; tuition is delivered through Accredited Study Centres.
- Format
- Onscreen Multiple-Choice Test.
- Exam questions
- Total questions: 45.
- Time limit
- 90 minutes for the standard module assessment; reasonable adjustments may apply.
- Passing score
- 60% or above; Pass 60–69%, Merit 70–79%, Distinction 80%+.
- Exam fee
- GBP 165 assessment fee, as itemised for this module by CIM-listed Cambridge Marketing College; tuition and GBP 70/year CIM membership are separate. Eligible international online learners may receive GBP 135; this is not the GB standard rate. Resits and late booking can incur additional fees; fees are subject to review.
Topics covered
Utilise research methods for organic & paid search.
- Explain keyword research techniques.
- Justify internal and external analysis tools to develop customer insights.
Understand how paid search is managed.
- Determine paid search activities to meet campaign and marketing goals.
- Analyse the effectiveness of paid search activities.
Understand how organic search can be optimised.
- Determine on-page optimisations to maximise audience visibility.
- Justify best practice for establishing site authority.
How to prepare
Work through the topics, read the explanation after each answer, and revisit the areas where you miss questions. Use the official outline and reference materials below to guide your study.
These independent practice questions are not actual exam items and do not guarantee a passing result.
Frequently asked questions
What is the exam format?
Onscreen Multiple-Choice Test.
How many questions are on the exam?
Total questions: 45.
How long is the exam?
90 minutes for the standard module assessment; reasonable adjustments may apply.
What is the passing score?
60% or above; Pass 60–69%, Merit 70–79%, Distinction 80%+.
How much does the exam cost?
GBP 165 assessment fee, as itemised for this module by CIM-listed Cambridge Marketing College; tuition and GBP 70/year CIM membership are separate. Eligible international online learners may receive GBP 135; this is not the GB standard rate. Resits and late booking can incur additional fees; fees are subject to review.
Official sources and references
- CIM Level 6 SEO and Paid Search Management module specification
p. 5, Module Purpose
- CIM Level 6 SEO and Paid Search Management module specification
pp. 5–8
- Cambridge Marketing College – SEO & Paid Search Management fees
Fees and payment – CIM assessments
- CIM – Cambridge Marketing College accredited study centre
Cost
- CIM Accredited Degrees
What are the assessment fees?
Confirm current exam arrangements with the exam provider.