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CIM Level 6 Specialist Award in AI Marketing — Information & Free Practice

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About CIM Level 6 Specialist Award in AI Marketing

CIM Level 6 Specialist Award in AI Marketing · GB

Key exam facts

Provider
The Chartered Institute of Marketing (CIM), qualification and assessment provider; tuition delivered through Accredited Study Centres.
Format
Onscreen multiple-choice test; six on-demand windows.
Exam questions
Total questions: 45.
Time limit
90 minutes for the assessment, subject to approved reasonable adjustments.
Passing score
60% or above. Pass 60–69%, Merit 70–79%, Distinction 80%+; percentage mark and grade reported.
Exam fee
CIM quotes GBP £165 per Diploma module on its accredited-degree pathway page, reviewed annually. The current Diploma page quotes GBP £660 for four first-attempt modules at Global Standard/Developing Markets rates (£540 Emerging Markets); resits cost extra. Tuition and membership are separate; membership starts at £70 per year.

Topics covered

  • Identify the application of AI within marketing.

    • Define the key concepts of AI.
    • Explain how data contributes to A.I
    • Analyse the benefits of AI.

  • Understand the challenges of AI within the business environment.

    • Assess customer acceptance and adoption of AI.
    • Assess the ethical implications of AI.
    • Define the skills required to implement AI.

  • Understand how to plan the utilisation of AI in marketing activities.

    • Determine tools to apply AI in the marketing function.
    • Explain the stages of implementation of AI in a current marketing plan to meet objectives.
    • Assess the impact of the implementation of AI on the marketing function.

How to prepare

Work through the topics, read the explanation after each answer, and revisit the areas where you miss questions. Use the official outline and reference materials below to guide your study.

These independent practice questions are not actual exam items and do not guarantee a passing result.

Frequently asked questions

What is the exam format?

Onscreen multiple-choice test; six on-demand windows.

How many questions are on the exam?

Total questions: 45.

How long is the exam?

90 minutes for the assessment, subject to approved reasonable adjustments.

What is the passing score?

60% or above. Pass 60–69%, Merit 70–79%, Distinction 80%+; percentage mark and grade reported.

How much does the exam cost?

CIM quotes GBP £165 per Diploma module on its accredited-degree pathway page, reviewed annually. The current Diploma page quotes GBP £660 for four first-attempt modules at Global Standard/Developing Markets rates (£540 Emerging Markets); resits cost extra. Tuition and membership are separate; membership starts at £70 per year.

Official sources and references

Confirm current exam arrangements with the exam provider.