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CIM Level 6 Societal Impact — Information & Free Practice

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About CIM Level 6 Societal Impact

CIM Level 6 Societal Impact · GB

Key exam facts

Provider
The Chartered Institute of Marketing (CIM), the awarding and assessment body; teaching is delivered by Accredited Study Centres.
Format
Onscreen assessment using Multiple Choice Testing.
Exam questions
Total questions: 45.
Time limit
90 minutes standard assessment time; reasonable adjustments may apply.
Passing score
60% or above. Pass: 60–69%; Merit: 70–79%; Distinction: 80%+.
Exam fee
CIM publishes £165 per Diploma module on its accredited-degree fee schedule, reviewed annually. The full Level 6 Diploma first-attempt assessment total is £660 at Global Standard/Developing Markets rates or £540 at Emerging Markets rates. Tuition and CIM membership are separate; membership starts at £70 per year. Resits and late bookings incur additional fees; confirm the applicable module booking charge with CIM.

Topics covered

  • Understand the changing societal and environmental landscape and its wider concepts, and what that means for business and society.

    • Analyse the impacts of a range of societal challenges on an organisation
    • Analyse customer awareness, attitudes and behaviours relating to the social, environmental, and ethical landscape.
    • Assess the ability of an organisation to deliver positive societal impact; short term and long term

  • Understand how marketing can align and support the business, societal and environmental agendas

    • Appraise the organisational actions and activities to drive attitudinal and behavioural change internally
    • Explain the structure of a business case for prioritising societal and environmental change, alongside business objectives.
    • Determine a stakeholder/ partnership strategy based on collaboration or co-creation to deliver change.

  • Understand the process of long-term planning to implement societal change and measure results.

    • Determine the stages involved in a long term plan to effect change.
    • Determine objectives and goals which align to the organisational greater purpose and meet the needs customers, society and the environment.
    • Explain the strategy and tactics required to underpin and take forward a responsible / ethical marketing strategy.
    • Determine appropriate metrics to track societal and environmental performance with the intention of driving social impact and delivering against business objectives.

How to prepare

Work through the topics, read the explanation after each answer, and revisit the areas where you miss questions. Use the official outline and reference materials below to guide your study.

These independent practice questions are not actual exam items and do not guarantee a passing result.

Frequently asked questions

What is the exam format?

Onscreen assessment using Multiple Choice Testing.

How many questions are on the exam?

Total questions: 45.

How long is the exam?

90 minutes standard assessment time; reasonable adjustments may apply.

What is the passing score?

60% or above. Pass: 60–69%; Merit: 70–79%; Distinction: 80%+.

How much does the exam cost?

CIM publishes £165 per Diploma module on its accredited-degree fee schedule, reviewed annually. The full Level 6 Diploma first-attempt assessment total is £660 at Global Standard/Developing Markets rates or £540 at Emerging Markets rates. Tuition and CIM membership are separate; membership starts at £70 per year. Resits and late bookings incur additional fees; confirm the applicable module booking charge with CIM.

Official sources and references

Confirm current exam arrangements with the exam provider.