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CIM Level 6 Award in Commercial Intelligence — Information & Free Practice

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About CIM Level 6 Award in Commercial Intelligence

CIM Level 6 Award in Commercial Intelligence · GB

Key exam facts

Provider
CIM (The Chartered Institute of Marketing) develops and awards the module; teaching is delivered by Accredited Study Centres.
Format
Onscreen multiple-choice test.
Exam questions
Total questions: 45.
Time limit
90 minutes for the standard assessment; reasonable adjustments may apply.
Passing score
60% minimum; Pass 60–69%, Merit 70–79%, Distinction 80%+; Fail 0–59%.
Exam fee
GBP £165 per Diploma module assessment on CIM’s published fee page, reviewed annually; membership and tuition are separate. Resits incur additional fees.

Topics covered

  • Understand the metrics used to measure marketing performance.

    • Determine financial metrics to understand marketing’s contribution to an organisation’s commercial performance.
    • Explain marketing performance using metrics to uncover insights.
    • Interpret data to uncover customer behaviour across segments.

  • Understand how to manage marketing resources to meet marketing objectives.

    • Analyse data and relevant insights to support efficient use of resources.
    • Assess the management of resources required to deliver the marketing objectives.

  • Understand how forecasting and financial techniques support the marketing budget.

    • Explain budgets based on financial metrics.
    • Determine forecasting techniques to inform and manage future budget.
    • Prioritise marketing expenditure to deliver marketing objectives.

How to prepare

Work through the topics, read the explanation after each answer, and revisit the areas where you miss questions. Use the official outline and reference materials below to guide your study.

These independent practice questions are not actual exam items and do not guarantee a passing result.

Frequently asked questions

What is the exam format?

Onscreen multiple-choice test.

How many questions are on the exam?

Total questions: 45.

How long is the exam?

90 minutes for the standard assessment; reasonable adjustments may apply.

What is the passing score?

60% minimum; Pass 60–69%, Merit 70–79%, Distinction 80%+; Fail 0–59%.

How much does the exam cost?

GBP £165 per Diploma module assessment on CIM’s published fee page, reviewed annually; membership and tuition are separate. Resits incur additional fees.

Official sources and references

Confirm current exam arrangements with the exam provider.