OpenExamsFREE PRACTICE — ANY EXAM

CIM Level 4 Social Media Marketing — Information & Free Practice

100 free questions · Answer explanations · No signup required

Start free practice →

Exam Review

About CIM Level 4 Social Media Marketing

CIM Level 4 Social Media Marketing · GB

Key exam facts

Provider
The Chartered Institute of Marketing (CIM), awarding and assessing body; Accredited Study Centres provide tuition.
Format
Onscreen multiple-choice test.
Exam questions
Total questions: 45.
Time limit
90 minutes standard assessment time; reasonable adjustments may apply under CIM policy.
Passing score
60% minimum module mark; Pass 60–69%, Merit 70–79%, Distinction 80%+.
Exam fee
CIM fees depend on study route and market. Published combined assessment fees for the full Level 4 Certificate are GBP 520 (Global Standard and Developing Markets) or GBP 460 (Emerging Markets), assuming first-attempt passes; these are not the price of this single module. Tuition is separate and varies by study centre; required CIM membership starts from GBP 70 annually. Resits incur additional fees. Assessment fees are reviewed annually and late booking incurs an additional fee; confirm the single-module amount in MyCIM before booking.

Topics covered

  • Recognise the importance of social media for organisations.

    • Assess the scope of social media marketing.
    • Explain how social media influences consumer behaviour.

  • Understand the different applications of social media.

    • Explain social media channels in different organisational contexts.
    • Determine the role of content in supporting social media activities.

  • Understand how to develop a social media marketing plan.

    • Identify and explain the key components of a social media plan.
    • Present metrics that measure social media activities.

How to prepare

Work through the topics, read the explanation after each answer, and revisit the areas where you miss questions. Use the official outline and reference materials below to guide your study.

These independent practice questions are not actual exam items and do not guarantee a passing result.

Frequently asked questions

What is the exam format?

Onscreen multiple-choice test.

How many questions are on the exam?

Total questions: 45.

How long is the exam?

90 minutes standard assessment time; reasonable adjustments may apply under CIM policy.

What is the passing score?

60% minimum module mark; Pass 60–69%, Merit 70–79%, Distinction 80%+.

How much does the exam cost?

CIM fees depend on study route and market. Published combined assessment fees for the full Level 4 Certificate are GBP 520 (Global Standard and Developing Markets) or GBP 460 (Emerging Markets), assuming first-attempt passes; these are not the price of this single module. Tuition is separate and varies by study centre; required CIM membership starts from GBP 70 annually. Resits incur additional fees. Assessment fees are reviewed annually and late booking incurs an additional fee; confirm the single-module amount in MyCIM before booking.

Official sources and references

Confirm current exam arrangements with the exam provider.