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CIM Level 3 Content and Channels — Information & Free Practice

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About CIM Level 3 Content and Channels

CIM Level 3 Content and Channels · GB

Key exam facts

Provider
The Chartered Institute of Marketing (CIM) develops and awards the module; tuition is delivered by Accredited Study Centres.
Format
Onscreen multiple-choice test.
Exam questions
Total questions: 50.
Time limit
90 minutes for the module examination; learning hours are separate.
Passing score
60% or above per module. Pass 60–69%, Merit 70–79%, Distinction 80%+.
Exam fee
CIM publishes £250 total assessment fees for the two-module Foundation Certificate at Global Standard/Developing Markets rates, or £220 at Emerging Markets rates, conditional on first-attempt passes. Resits cost extra; membership starts at £70 per year and tuition is additional and varies by centre. These are combination prices, not a verified standalone Content and Channels fee.

Topics covered

  • Understand how communications channels are used in marketing.

    • Outline online and offline marketing communications channels
    • Explain the characteristics of marketing communications channels

  • Determine the best type of content to use in marketing communications.

    • Explain the types of content that can be created for marketing communications
    • Explore the factors that influence the content selection

  • Understand how to choose the most suitable channel(s) and content for a communications campaign.

    • Apply appropriate marketing communications channels to meet campaign objectives
    • Develop appropriate marketing content to meet campaign objectives

How to prepare

Work through the topics, read the explanation after each answer, and revisit the areas where you miss questions. Use the official outline and reference materials below to guide your study.

These independent practice questions are not actual exam items and do not guarantee a passing result.

Frequently asked questions

What is the exam format?

Onscreen multiple-choice test.

How many questions are on the exam?

Total questions: 50.

How long is the exam?

90 minutes for the module examination; learning hours are separate.

What is the passing score?

60% or above per module. Pass 60–69%, Merit 70–79%, Distinction 80%+.

How much does the exam cost?

CIM publishes £250 total assessment fees for the two-module Foundation Certificate at Global Standard/Developing Markets rates, or £220 at Emerging Markets rates, conditional on first-attempt passes. Resits cost extra; membership starts at £70 per year and tuition is additional and varies by centre. These are combination prices, not a verified standalone Content and Channels fee.

Official sources and references

Confirm current exam arrangements with the exam provider.